Release of the testing and certification results for 4K ultra-high-definition televisions
On the significant day of November 4th, the China Electronics Chamber of Commerce, together with the National Center for Quality Supervision and Inspection of Radio and Television Products, officially announced the test and certification results of the first batch of 4K ultra - high - definition TVs in Beijing. This test and certification involved many mainstream domestic and foreign color TV enterprises. Among them, the 4K TV products of five enterprises, namely TCL, Sony, Samsung, LG, and Sharp, stood out and successfully passed the national certification. The announcement of this result undoubtedly injects a shot in the arm into the 4K ultra - high - definition TV market, giving consumers more reliable confidence in the quality of 4K TVs.
The certification specifications comprehensively define the ultra-high clear standards
The testing and certification work carried out this time is based on strict and authoritative standards. It is conducted in accordance with the first national - level 4K ultra - high - definition TV certification specification. This certification specification is comprehensive and detailed, defining the standards that ultra - high - definition TVs should meet from multiple key indicators.Clarity is the foundation for measuring the quality of TV pictures. It directly affects the visual experience of viewers when watching programs. The color gamut coverage rate is related to color restoration. Whether it can truly present the original colors gives people an immersive feeling. The color gamut coverage determines the range of colors that a TV can display. A wider color gamut coverage means more abundant and vivid color performance. Contrast plays a crucial role in the performance of bright and dark areas, enabling the picture to show distinct layers. The native resolution is one of the core indicators of 4K ultra - high - definition TVs, directly reflecting the picture quality level of the TV.The release of the 4K ultra - high - definition certification results is like a guiding light for consumers when purchasing 4K TVs, providing the most direct and authoritative reference.
Certification helps regulate the market and enables consumers to make distinctions
There are currently some chaotic situations in the 4K TV market. Some 4K TVs sold in the market actually fail to meet the standards of true ultra - high - definition TVs. However, when making purchases, ordinary consumers, lacking professional knowledge and judgment ability, simply cannot distinguish which ones are genuine 4K ultra - high - definition TVs.Lu Renbo, a well - known home appliance expert and the deputy secretary - general of the China Electronic Chamber of Commerce, pointed out that "the introduction of the national certification for 4K ultra - high - definition TVs is of great significance. It plays an important role in regulating the market environment, enabling products that do not meet the standards to have nowhere to hide and purifying the market. At the same time, it can also help consumers simply and directly distinguish 4K TVs, making them more confident when making purchases."To facilitate consumers to clearly identify genuine 4K TVs when making a selection, the first batch of products that have passed the national certification for 4K ultra - high - definition TVs will have the "4K Ultra - High - Definition TV Label" pasted on the front of the TV body. In this way, consumers can recognize them at a glance.
Affordable prices are driving the popularization of 4K TVs
Once upon a time, price was a major obstacle hindering the popularization of 4K TVs. Although consumers were deeply attracted by the high - definition picture quality of 4K TVs, the relatively high price deterred many of them. However, with the development of the market, the situation has changed significantly. Domestic brands took the lead in launching a price - cut wave for 4K TVs. This move was like throwing a huge rock into the calm lake of the market, triggering a chain reaction. In order to maintain their market competitiveness, foreign brands also gradually made the prices of their 4K TVs more affordable. Nowadays, "buying a 4K TV at the price of a 2K TV" is no longer an unattainable dream.According to statistical data, the price gap between current UHD (Ultra - High Definition) and FHD (Full - High Definition) TVs of the same size has significantly narrowed. For TVs larger than 50 inches, the price difference is about 10,000 yuan; for TVs smaller than 50 inches, the price difference is only about 1,000 yuan. Various brands have also made different degrees of price cuts to their price structures. For example, LG reduced the price of its 84 - inch UHD TV by 10,000 yuan, and all 4K TVs below 55 inches of the domestic brand TCL are priced below 10,000 yuan. The price reduction has enabled more consumers to afford 4K TVs, effectively promoting the popularization of 4K TVs.
The price drops while the quality improves
When the price drops, many consumers will worry that the quality may decline accordingly. However, in fact, this is not the case. It is precisely because of the enhanced mass - production capabilities of Chinese and foreign brands of 4K TVs that the economies of scale have emerged, leading to an overall price reduction. At the same time, the overall technical level has also been greatly improved. This can be clearly seen from the results of this testing and certification.Sony's 4K Triluminos technology has significantly improved the picture quality, making the colors more vivid and realistic. Samsung's 4K hardware configuration upgrade card provides more powerful performance support for the TV. TCL's 4K decoding chip and quad - core processor make the TV's decoding speed faster and its operation smoother. LG's Real Color & Sound technology brings a shocking audio - visual effect. Sharp's 4K multi - information source processing engine is more efficient in handling various signal sources. These brands have made revolutionary developments in many aspects such as color gamut coverage and re - display rate on the basis of ultra - high definition.Wu Weihua, the director of the whole - machine performance laboratory of the National Radio and Television Product Quality Supervision and Inspection Center, introduced that the products that passed the first batch of 4K ultra - high - definition TV certifications have become quite mature in terms of technology. The picture effect of these TVs is not just an improvement in clarity compared with full - high - definition TVs, but a comprehensive upgrade of the picture quality.
The issue of video sources is gradually improving
The issue of 4K content sources has always been a major problem hindering the development of 4K ultra - high - definition TVs and has been criticized by many consumers. However, in fact, a solution has long emerged, which is the 2K - to - 4K associated compensation technology. This technology analyzes the full - high - definition signal in real - time, divides the signal into 2 million two - dimensional intervals, and then performs color calculations in four dimensions (longitudinal and lateral) in adjacent intervals, thereby upgrading the full - high - definition signal data to the true ultra - high - definition (UHD) level. After adopting this technology, the image authenticity can reach over 90%. 4K TVs of brands such as TCL were the first to adopt this technology, which can not only maximize the improvement of picture clarity but also enhance the picture quality.Meanwhile, Sony released its first consumer - grade 4K video camera, the FDR - AX1E, which provides the general consumers with a way to create 4K audio - visual content, enabling them to shoot their own 4K content sources. In addition, there are also reports that FIFA is considering abandoning the 3D broadcasting technology for the 2014 FIFA World Cup in Brazil and instead using the 4K transmission signal exclusively provided by Sony to broadcast the entire event. The emergence of these two pieces of news provides an opportunity for further improvement of the previous problem of the shortage of 4K ultra - high - definition TV content sources.
The 4K TV market is developing in a favorable manner
According to the data from the Consumer Electronics Investigation Office of the China Electronics Chamber of Commerce, major color TV brands released approximately 15 series of 4K TV products in the first half of the year. By the second half, there were 31 series with nearly 70 models of 4K TVs available for sale. There has also been significant development in product sizes. Starting from the first 84 - inch model launched by LG in September last year, there are now 12 size types ranging from 39 inches to 110 inches, almost covering all TV sizes. It is estimated that the more than one million 4K TVs sold in the Chinese market throughout the year will account for more than half of the global sales. This fully demonstrates the huge potential and favorable development trend of the Chinese 4K TV market.